The Sharpie Marker logo!
Handwritten logos are also a paper snapshot of not only the company, but what the company is unconsciously broadcasting to their customers about the company and what they are wanting to do for their customers in relation to benefits and service.
The Sharpie logo is a fine example of a logo having a constellation of positive characteristics that the company is on a subliminal level broadcasting to all their loyal customers; it is part of why people would feel an instant comfort in seeing the Sharpie logo and knowing they are using a good product.
The printed capital ‘S’ in the Sharpie logo indicates artistic ability: The company is conveying, “If you use a Sharpie, you’ll enhance your artistic abilities.” A printed ‘S’ also represents constructive thinking processes.
The squared letters in the ‘h’ and the ‘r’ within the Sharpie logo indicate a high level of manual dexterity. Therefore, the company is conveying, “If you use a Sharpie, your level of manual dexterity will be enhanced!”
The p-stem in the Sharpie logo is retraced, indicating precision in graphological terms. The company is conveying to all customers: “Enhance your precision by using a Sharpie!”
The i-dot is not only rounded, but close to the i-stem in the Sharpie logo . The company, therefore, is indicating that your ability to deal with detail will also be enhanced by using a Sharpie. The rounded i-dot indicates loyalty: Sharpie is conveying to their customers that they will be loyal to the quality of the product and to all Sharpie customers.
The ‘a’ in the Sharpie logo is clear, with no extra loops or hooks, indicating clarity, frankness and honesty. The message to all Sharpie customers is that by using a Sharpie everyone will be clearer in their communications.
The gentle forward slant of the Sharpie logo indicates the company is empathetic to its customers and has a good rapport with everyone who uses a Sharpie.
Be sure to view my 5-minute “Power of the Pen” DVD on my Home Page at www.handwritinganalysistoronto.com
