Saturday, November 21, 2009

Handwriting: Zacks Logo

Handwriting and Zacks Logo!

A handwritten logo conveys the personality of a company just as clearly as a signature conveys the personality of the writer. The handwritten logo also implies the type of person who will visit and shop at the store or the company as a customer or client.

Zacks is a clothing company with a bold, dynamic logo. The dynamism of their logo suggests the type of dynamic woman, full of confidence and panache, who is attracted to their stores and who buys their clothing.

The Zacks logo is a print-writing that is very well integrated (the letters look like they ‘belong’ together) indicating the woman who shops at Zacks has above-average intelligence.

The capital ‘Z’ on the logo is tall, indicating excellent confidence in the woman who shops at Zacks; the great width of the logo indicates the women shopping at Zacks have a strong sense of self or ‘ego’, and like themselves.

The hook at the beginning of the capital ‘Z’ indicates the woman who shops at Zacks wants to acquire nice things for herself and has the drive and desire to achieve.

The ‘a’ in the logo is absolutely clear, suggesting Zacks customers to be honest, frank and clear in their intentions and their tastes. The slightly tucked-in hook within the ‘a’ indicates a Zack customer will be someone who deals with issues on her own time and on her own terms, and who will not discuss an issue until she is more than ready to do so.

The k-buckle in the Zacks logo has the buckle of the letter ending higher than the tops of the lower-case letters, indicating ‘defiance’. Therefore, a Zacks customer is likely someone who needs to be her own authority figure and does not take kindly to being told what to do.

The printed ‘s’ in the Zacks logo indicates the woman who shops at Zacks is someone who is a constructive thinker.

The bold underscore under the Zacks logo indicates the customers who shop at Zacks and the people who work at Zacks are extremely self-reliant.


Be sure to view my 5-minute “Power of the Pen” DVD on my Home Page at www.handwritinganalysistoronto.com